The Kosovo Energy Security of Supply (KESS) activity, funded by the United States Agency for International Development (USAID) and implemented by AECOM, provides technical assistance across the Kosovo energy sector, primarily to the Ministry of Economic Development (MED), for the design and implementation of energy security projects in the country. This assistance will strengthen the Government of Kosovo’s (GoK) continuing efforts to modernize the country’s existing electricity sector in order to provide for a more reliable, cleaner, and affordable electricity energy supply. Our project objectives are as follows:
- Provide technical assistance to the MED in financial close phase of the planned thermal Kosova e Re Power Plant (KRPP) project;
- Provide technical advice as needed to the KRPP Project Implementation Unit (PIU) through all stages of development for KRPP following Commercial Close agreement; and
- Assist the MED in the development and implementation of a communications strategy in support of the KRPP project.
- 30,000 people per month with increased awareness of the new Kosova e Re Power Plant (KRPP) project through social media.
- 2,372 hours technical assistance person-hours provided to beneficiary institutions to help them effectively carry out their obligated activities for KRPP project development.
- 280 days of communications-focused assistance provided to counterparts and stakeholders.
- 12 government institutions with improved capacity to evaluate and understand environmental, social and economic impacts of energy sector projects due to workshops/trainings provided by the project.
- Facilitated 10 energy sector policy development process workshops, in which 20% of the participants were women.
- 2,555 person-hours of training completed in technical energy fields.
Project Highlight: Increasing Public Awareness through Targeted Communications Strategies
Kosovo B Power Plant will undergo renovations to extend its operational life through 2040.
In Kosovo, 78% of the current demand for energy is met by domestic production, specifically from the aging Kosovo A and Kosovo B baseload plants. A modest amount of power is sourced from renewables, while the remaining gap of 22% is covered by imported energy. These imports cost the Kosovo government a total of EUR 70 million in 2017 alone. Apart from the hefty cost of importing energy, Kosovo A and B have become increasingly unreliable. Built in 1962, Kosovo A Power Plant’s operational capacity functions outside of ideal environmental standards and its age and state do not justify rehabilitation. Pledged funds for environmental investments for the Kosovo B Power Plant and other measures will extend its operational life through 2040, however, when Kosovo A is decommissioned in 2023, 37% of Kosovo’s energy demand will be left unmet, increasing the amount of energy that will have to be imported.
The planned coal-fired Kosova e Re Power Plant (KRPP) is expected to meet this anticipated need and provide the country with a more reliable energy supply that will comply with the environmental standards of the European Union. The new power plant has understandably been met with some resistance by various stakeholders, given environmental concerns. However, with a rapidly rising energy demand and a lack of resources other than coal to meet near term needs, this power plant will be essential to meeting demand in a growing economy moving Kosovo towards more sustainable options in the future. In bridging the current energy gap, KRPP will allow the country to meet its goal of being fully reliant on renewable energy sources by 2060—when the last of the remaining power plants will be decommissioned.
Implemented by AECOM, the USAID-funded Kosovo Energy Security of Supply (KESS) program has been working to help supply a more stable source of energy in Kosovo by providing a range of technical assistance related to KRPP project development. In order to spread awareness and an understanding of some of the complex issues in the Kosovo energy sector, the KESS team has undertaken a vast communications outreach program to include accessible, dynamic and easy to understand videos on the KRPP project and energy sector. Consisting of a sequence of ten short and two long-form videos, this portion of the campaign seeks to provide the general public with background and current information on the project and highlight the important themes surrounding the new power plant.
KESS communications outreach manager Nilar Chit Tun commented on how the videos built on the team’s previous work, noting, “The visualization of the infographics show how from year one, simple messages and charts, can become interactive content that reaches a larger audience.” The first video released focuses on why the new power plant will be important for Kosovo, while the second video looks at the transition of the energy sector and the vision of energy security in the region. Upcoming videos will focus on the work the KESS team is doing including; security of supply, regional integration and interconnection with Albania, environmental impact, employment and technological innovations in the coal energy sector, renewables in the Balkans, electricity and economy/sustainable economic growth. The videos have played an important role in promoting this new project and its impact on the state of Kosovo.
“The videos produced for KRPP are a good example of the KESS communications team bringing all of the elements of one year together vis-a-vis branding, content, communications style and messaging,” Chit Tun notes. As part of the larger communications effort, the videos have been released on multiple social media channels to include YouTube and Facebook. Production of these videos has helped to inform important decision-makers as well as provide the public with up-to-date information vital to ensuring that the public and ministries receive fact-based information on the energy sector and Kosovo’s needs.