Here at Maryland, “prolegiate” means offering sponsorships and premium fare, such as the naming rights deal secured with Comcast. Designed by Ellerbe Becket, an AECOM Company, Comcast Center offers its fans plenty of perks, too. There are 20 suites and 4,000 club seats. The entire arena is air conditioned. TVs line the concourse and the scoreboard tracks each player’s stats.