This high-octane, indoor theme park in Abu Dhabi has over 20 rides including the fastest roller coaster on the planet, with speeds of up to 150 miles per hour (240 kilometers per hour) and a hyper-realistic racing simulator. AECOM’s detailed market study of economic potential and forecast attendance provided data for the green light on this distinctive attraction. The study considered the existing tourist infrastructure, reviewing future growth prospects for local markets and exploring the relationship with the client’s wider master plan.
“AECOM’s detailed study helped to provide a sound business case from which to proceed,” commented Natalia Bakhlina, associate director, buildings + places, AECOM. “Our understanding of the industry and local market was integral to the development of the project.”